Lane Crawford is a British style luxury fashion and accessories department store based in Hong Kong since 1850.
Lane Crawford forms part of The Lane Crawford Joyce Group, Asia's premier fashion retail, brand management and distribution group. The Group is operating luxury department stores and boutiques, free-standing branded stores,
e-commerce and omnichannel operations. It also presents the largest and most dynamic portfolio of brands across women’s and men’s fashion, beauty and lifestyle to one of the most significant, high-value luxury customer bases in the region.
Visit www.lanecrawford.com for more information.
Year： 2018
This is a merchandising project of inviting Lane Crawford to the United States. Also, we decided to introduce a private jewelry label to Lane Crawford.
This project mainly focused on merchandising and calendar planning, jewelry tech pack and cost calculating practices. In order to present a full package, various marketing plans are included in the last part as well.
The first jewelry collection ever, called "Made for her". Here are the concepts of the collection.
More about jewelry tech packs, full merchandising plans and marketing plans are in the presentation below.